Concert Promotion - Artist Management - Tour Management

January 21, 2018

Everyone hates being the opener. Which I can understand to some degree. You’re the first band. That means you are setting the stage for the entire night. It is a lot of pressure. Less people are going to be in the audience to hear you. You are the sound that gets people in the mood for the show to come. Openers are damn important, but not everyone wants to be the opener.

You’re the second band. The opener got on stage and set the tone for the night. They did well and now more people are here. More people are catching your band than the opener but the audience still isn’t full...

January 14, 2018

Does your band have merch? Yes? Great! No? Why the fuck not?

Before you are playing shows, you should have merch. Merch serves a multitude of purposes. For one, it is additional income for your band. You will need and want additional income. Second, it is a great gage of how much fans enjoy your music. No one is buying your band shirt if you suck. Now, granted, someone may buy it if they haven’t heard you before and your design is top notch, but the reality is going to be that it is going to be much more of your fans and people who know your music that want your gear.

Unless y...

January 14, 2018

Yesterday I had the privilege of being able to attend the album release of my clients in The Knowing Within. They were accompanied by Not In Vain, Be That As It May, Giraffe Fight, Good News We’re Dead, and Lies Behind Your Eyes. It was a phenomenal show from start to finish.

Album release shows are a great opportunity for bands. You released your previous EP or LP some months, a year, whenever, back and now you are finally giving your fans what they want… new material. This should be an exciting time for you and a show where you have a massive crowd engaged with your music.


December 17, 2017

Story time.

Last year I booked a tour called ‘The Southern Sanctuary Tour’. It was (if I remember correctly) 12 shows across four states. I booked this entire tour in eight weeks.

It fucking sucked.

Not the entire tour, though we did hope for better numbers. Some of the shows were great, some were not. Planning the tour sucked. The stress I was under because all of the bands, venues, locals playing the show, were counting on me. I had to preform well. My reputation in the industry was brand new and it very much counted on it.

But why did it suck? There wasn’t enough time.

Three b...

December 10, 2017

A couple years ago I was talking to a musician associate of mine who knew the bassist for a VERY big name in rock. When I say BIG NAME, I mean a band that doesn’t get out of bed for less than 500k per show. A band that at one point I would argue was the largest name in rock music.

The bassist, from what I heard, makes $40,000 a year.

Doesn’t seem like much, does it?

But when we take into consideration the complete tour expenses are covered, plus his equipment, plus his rider, plus his travel, it doesn’t seem so bad.

See, the days of living large as a rock star are gone. We won’t...

December 3, 2017

I’ve touched on this before, which is better, a big crowd or an engaged crowd?

But I never dedicated an entire post to it.

Obviously you, as a musician, and I, as a promoter, want both. And sometimes it happens. And it is a great feeling for both of us. But sometimes it does not happen.

I’ve been to and put on shows where there was a huge crowd (I saw huge based on the bands that are playing – local shows with 300+ and national shows with 10,000+) and the benefit there is that someone is going to be engaged. Even if you are an early opener, someone is going to pay attention to...

November 26, 2017

Man oh man… work has been VERY slow lately but luckily it won’t be that way for long.

Anyway, let’s talk about when it is time for your band to hit the road.

There are some hard hitting facts in regards to hitting the road. By this I mean there can be analytical data you can use to gauge when it is the proper time. I would say, if we are using these standards, they would fall under the following –

  1. When promoters are always hitting you up to play shows for big name (A-list, B-list, C-list – not just locals) acts.

  2. When your draw is 50+ at each show (that’s YOUR draw, as...

November 20, 2017

On it’s 24th year, Vans Warped Tour will be wrapping up.

It’s a bittersweet emotion. Warped Tour was responsible for many of the great artists we know and love today getting the attention they deserved that led to their fame. The Warped Tour line up has always been stacked with well over 20 bands and traveled all over the US and beyond. But as is always the case, all good things must come to an end.

On the other hand, Warped Tour leaving leaves a HUGE opening for people like me to step up and take the reins of what John Reese (Mayhem Festival) and Kevin Lyman (Mayhem Festival/...

November 13, 2017

Half of you might be saying, “dude, why?” and the other half might be saying “well, duh”.

I’ll explain.

iTunes was revolutionary in that it was the version of Napster and Limewire that should have been. Finally record labels wised up and decided to license out their client’s music. It makes sense. At that time mp3’s and iPod’s were growing in popularity. While there were other methods to upload music to your new device, there wasn’t really any way to download the music. Here comes iTunes.

iTunes was made in conjunction with the iPod. You could buy music there, download it strai...

November 5, 2017

That’s right, folks. Protage, Inc has officially been in business for two years!

When I sit here and look back, I have two emotions –

First, I am proud. Protage is not the best promotion company in Florida. Not even in the rock genre. Protage is not constantly dealing with huge acts. Though most of my shows now are for a touring act instead of just showcases. Protage is not even on the radar of the majority of booking agencies.

However, Protage is growing. My first year I did 40 shows all across Florida. This year, Protage has 35 shows. So while I did five shows less in my se...

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