Concert Promotion - Artist Management - Tour Management

September 24, 2017

Last week we talked about tickets sales – the good and bad.

This week I want to give you a couple ideas on where and how to sell them.


There is literally no better place you can sell a ticket to an event than at an event. People just saw you play. If you are a good performer, they really enjoyed your show. They want more. “Oh, you’re playing in six weeks at this same venue? With these guys?!?! Fuck ya, count me in!”

It’ll go something like that. Or the alternative…

“Dude that was the worst thing I have heard since The Jonas Brothers.”

In which case you politely excuse...

September 17, 2017

This is a topic I have been holding off on. Not sure how to approach this beast, it is time for me to just jump right in.

I’ll start here… If you are in a local band, it is in YOUR best interest to sell pre sale tickets for EVERY hometown show you do UNTIL your band reaches a regional level.

Raise your hand if I just pissed you off?

Sorry. Someone has to say it.

If you’re in a band you might be thinking something along the lines of this – ‘Well, ya, OF COURSE the promoter is going to be for bands selling pre sale tickets. That’s less work for him!’

In a way, I don’t know if I wou...

September 13, 2017

Pardon for the late post but Hurricane Irma was a cruel bitch who left me without power for a couple days. I will post again on Sunday, and I am going to finally cover a topic I have been wanting to cover for a while… bands sell pre sale tickets.

Hope everyone did well during the storm! 

September 3, 2017

Not every show you play is going to be in the same area. Even in surrounding cities at your hometown, it is important to market each show to a different demographic.

For example, I regularly do shows in Sanford, Florida. Sanford is about 20-30 miles north of Orlando. I book Orlando bands at this Sanford venue all the time (Sanford is a small town and few bands are out of that area). A complaint I often hear is that bands cannot get their fans to Sanford to attend the show.

Two things

  1. If your fans won’t drive 20-30 minutes to see you play, you either over saturate your mar...

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